Author: Ms. Behzadd Ghotbifar

Editorial article
Dec 26, 2025 Cochlear Implant

Single-Sided Deafness (SSD) and Cochlear Implants: Modern Evidence, Indications, and Clinical Management

Single-sided deafness (SSD), characterized by severe-to-profound sensorineural hearing loss in one ear while the contralateral ear exhibits normal or near-normal hearing, has traditionally been undervalued for its functional implications. For decades, sufferers were informed that SSD was “not serious,” “not treatable,” or “not worthy of implantable solutions.” Current research indicates that SSD substantially influences spatial…

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Editorial article
Dec 26, 2025 Cochlear Implant

Objective Measures in Cochlear Implant Programming: ECAP, ESRT, EABR, and Their Clinical Interpretation

Cochlear implant (CI) programming has conventionally depended on behavioral responses to ascertain threshold (T-level) and maximum acceptable loudness (C- or M-level) settings. This strategy is crucial for enhancing patient outcomes; nevertheless, behavioral testing is not always practical or dependable, especially in babies, individuals with various disabilities, non-responsive patients, and specific clinical situations where behavioral input…

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Editorial article
Dec 21, 2025 Cochlear Implant

Electro-Acoustic Stimulation (EAS): Hybrid Hearing Solutions for Patients With Residual Low-Frequency Hearing

Electro-acoustic stimulation (EAS), commonly known as hybrid cochlear implantation, has emerged as a significant alternative for individuals exhibiting a distinct audiometric profile—specifically, effective low-frequency hearing coupled with pronounced high-frequency sensorineural hearing loss. This pattern is prevalent in people with noise-induced hearing loss, presbycusis, and specific hereditary or idiopathic causes. As clinical practice evolves towards hearing…

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Editorial article
Dec 21, 2025 Cochlear Implant

Cochlear Implant Surgical Techniques, Insertion Approaches, and Intraoperative Monitoring: A Comprehensive Guide for Clinicians

The surgical procedure for cochlear implants (CIs) has advanced considerably in the past twenty years. A treatment that initially followed a conventional protocol has evolved into a highly personalized, technology-enhanced surgical domain featuring various insertion techniques, adaptable electrode arrays, and advanced intraoperative monitoring instruments. With the expansion of implant indications to encompass single-sided deafness, asymmetric…

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Editorial article
Dec 19, 2025 Cochlear Implant

Cochlear Implant Outcomes in Older Adults: Clinical Evidence, Considerations, and Best Practices for Optimizing Performance

The aging global population is leading to a rise in the number of elderly individuals with moderate to profound hearing loss. Untreated sensory deprivation in this population results in communication challenges, social isolation, increased risk of falls, cognitive decline, and reduced quality of life. Cochlear implants (CIs), once considered appropriate mostly for youth and children,…

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Oct 20, 2025 Audiology Marketing

From Service Provider to Trusted Guide: Mastering the Art of Audiology Counseling

  Exceptional technology alone is insufficient. Your communication style influences patients’ willingness to accept assistance, maintain engagement, and establish lifelong trust.   Introduction: Why Counseling Defines Success Numerous audiologists choose this profession to enhance individuals’ auditory capabilities. They excel in audiograms, fitting algorithms, and signal processing. They remain informed about the most recent devices. In…

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Oct 20, 2025 Audiology Marketing

Mastering the Follow-Up: Turning First Fittings into Lifelong Partnerships

  The actual work does not conclude when the patient departs with new hearing aids. In numerous respects, that is the point of origin.   Introduction: Why Follow-Up Matters More Than You Think Numerous audiologists expend significant effort in acquiring new patients, conducting diagnostic evaluations, and providing persuasive counsel. They allocate time to elucidate hearing…

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Oct 20, 2025 Audiology Marketing

The Art of Counseling: Guiding Patients from Doubt to Decision

  Effective counseling does not include persuasion. It involves comprehending, directing, and assisting patients in making informed decisions with assurance and lucidity. Introduction: Why Counseling is the Core of Successful Audiology Numerous audiologists consider counseling to be a subordinate aspect of their therapeutic practice. They perceive testing, fitting, and programming as the primary responsibilities, while…

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Oct 20, 2025 Audiology Marketing

Mastering the First Consultation: Turning Appointments into Lasting Partnerships

  The initial session transcends a mere clinical interaction. This is your paramount opportunity to establish trust, influence views, and provide the groundwork for effective long-term care.   Introduction: First Impressions Matter More Than You Think A new patient entering your facility typically exhibits a multifaceted perspective characterized by curiosity, hesitation, hope, and skepticism. A…

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Oct 20, 2025 Audiology Marketing

Person Centered Counseling That Converts Patients and Improves Outcomes

  When counseling transitions from “explaining mechanisms” to “comprehending individuals,” everything transforms. Patients exhibit increased engagement, heightened motivation, and a greater propensity to accept solutions that enhance their quality of life.   Introduction: A Shift in Perspective Numerous audiologists regard counseling as an intermediary process occurring between the hearing assessment and the hearing aid fitting….

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